The advantage of rallying, as opposed to other forms of motorsport, is that its scope is not restricted to particular countries or continents - it is truly International. Yet it retains as much interest as that generated by its more expensive counterpart, racing, especially at World Championship level. The RAC Rally, for instance, is Britain’s largest spectator event.

Two types of rallying exist - Rallies and Raids. Rallies take place using road-going production cars on closed roads or forest tracks. Raids are for off-road, four-wheel drive vehicles, specially modified to compete in desert or mountainous terrain. BRITLAND has experience of both types and the correct vehicle will be selected to maximise the event’s marketing potential.

With rallying growing in popularity, especially abroad, media interest has shown consistent growth throughout the last decade. This trend, combined with the audience mix of predominantly ABC1 categories and over 60% in the 25-54 age groups watching televised motorsport, can offer your campaign opportunities that would otherwise be lost.

Rally Raiding is a branch of rallying that is popular in the Mediteranean regions. They use 4x4 vehicles specially modified to cope with the rocky and mountainous terrain over which the routes run. Each day competitors can be expected to cover in excess of 800km and this can mean running from sunrise to sunset. With temperatures over 50 degrees and little time for assistance, the vehicles are modified to withstand the punishment they receive, with the emphasis on reliability.

These events occur in the more mountainous regions of Europe, such as Spain, Italy and Corsica, North Africa and the Middle East, the most famous being the Dakar Rally.

Although not as well-known in Britain, the raids are extensively covered by all press and media throughout Europe and Africa and more recently coverage has extended throughout the world. In five years the number of countries has increased by over 50% and the number of hours broadcast are up by 30%.